{"title":"Atomic","description":"\u003ch2\u003eAtomic Fishing Tackle\u003c\/h2\u003e\u003cp\u003eAtomic is a popular fishing tackle brand known for innovative lure designs, rods, terminal tackle and rigging solutions. Atomic products are engineered to maximise hook-up rates and durability, making them a go-to choice for lure and bait anglers across freshwater and saltwater fishing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInnovative hard bodies and soft plastics\u003c\/li\u003e\n\u003cli\u003eTerminal tackle and rigging solutions\u003c\/li\u003e\n\u003cli\u003eRods to suit Australian species\u003c\/li\u003e\n\u003cli\u003eDesigned for strong hook-ups and durability\u003c\/li\u003e\n\u003cli\u003eFreshwater, estuary and offshore fishing\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"atomic-hardz-vib-rattle-50-48mm-5-4g-hard-vibe-lure","title":"Atomic Hardz Vib Rattle 50 48mm 5.4g Hard Vibe Lure","description":"\u003cp\u003eThe Atomic Hardz Vib Rattle 50 is a meticulously balanced hard-body vibration lure that delivers exceptional performance across multiple retrieve speeds and fishing situations. This compact 48mm vibe has been precision-engineered to produce a straight and true action straight from the box, displaying a tight wobble at high speeds and a slow seductive meander at slower retrieves—an achievement that makes it incredibly versatile for targeting both active and inactive feeders. The forward-weighted design allows the lure to work effectively on the drop, with a controlled descent that proves deadly for species such as yellowbelly, bass, and estuary perch in freshwater, while offshore anglers will appreciate the tight vibration action that fast retrieves produce for attracting snapper, bream, and other predatory fish. The internal rattle chamber adds acoustic attraction that draws fish from distance and triggers aggressive strikes, particularly effective in murky water conditions. Weighing just 5.4g, this compact vibe maintains perfect balance while achieving good casting distance for its size. Built with quality construction and fitted with sharp trebles, this versatile lure excels in impoundments, estuaries, and inshore saltwater environments, making it an essential tool for Australian anglers targeting multiple species throughout the year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Hardz Vib Rattle 50 – Perfectly Balanced Multi-Speed Vibration Lure\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Balance Engineering\u003c\/strong\u003e – achieves tight wobble at speed and slow meander at low speeds for maximum versatility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForward-Weighted Design\u003c\/strong\u003e – controlled drop action proves deadly for inactive feeders and vertical presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Rattle Chamber\u003c\/strong\u003e – adds acoustic attraction to complement vibration for increased strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwims Straight from the Box\u003c\/strong\u003e – no tuning required, simply tie on and cast with confidence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for multi-species fishing\u003c\/strong\u003e – targeting yellowbelly, bass, bream, flathead, and snapper throughout Australian waters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"48mm - 5.4g \/ Ghost Gill Brown","offer_id":47867305427179,"sku":"9328768119477","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Ghost Green Shad","offer_id":47867305459947,"sku":"9328768119491","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Gold Wolf","offer_id":47867305492715,"sku":"9328768119576","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Muddy Prawn","offer_id":47867305525483,"sku":"9328768119637","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Rock Crab","offer_id":47867305558251,"sku":"9328768119651","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Silver Wolf","offer_id":47867305591019,"sku":"9328768119675","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"48mm - 5.4g \/ Tims Prawn","offer_id":47867305623787,"sku":"9328768119712","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/BP90111290-rock-crab.jpg?v=1772693279"},{"product_id":"atomic-semi-hardz-vib-50mm-14-2g-soft-vibe-lure","title":"Atomic Semi Hardz Vib 50mm 14.2g Soft Vibe Lure","description":"\u003cp\u003eThe Atomic Semi Hardz Vib 40mm is an innovative soft-body vibration lure that combines the natural feel of soft plastics with the fish-attracting vibration of traditional vibes. This compact lure maintains perfect horizontal balance during the sink, responding instantly to any rod tip movement to create an irresistible action that triggers strikes from both aggressive and finicky feeders. The 40mm profile with 10.6g weight achieves excellent casting distance despite its compact size, while the soft TPE construction provides a lifelike feel that fish hold onto longer, resulting in improved hook-up rates. Extensively tested on species including flathead, snapper, bass, and bream across offshore, impoundment, and estuary applications, this lure has proven its versatility in Australian conditions. The design facilitates slow retrieves with occasional long and purposeful rod lifts to induce tight wobbles, while the slow sink rate allows anglers to work structure methodically. Built with robust heavy-duty internal wire construction and quality hooks, the Semi Hardz Vib delivers the perfect combination of durability and natural presentation that consistently draws fish back for repeat strikes in both fresh and saltwater environments throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Semi Hardz Vib 40mm – Soft Body Vibration Innovation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Horizontal Balance\u003c\/strong\u003e – maintains level sink and responds instantly to rod movements for deadly action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft TPE Construction\u003c\/strong\u003e – lifelike feel encourages fish to hold longer for improved hook-up percentages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlow Sink Rate\u003c\/strong\u003e – allows methodical structure work and extended time in the strike zone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Wire Construction\u003c\/strong\u003e – robust internal framework ensures durability against powerful Australian species\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for versatile applications\u003c\/strong\u003e – targeting flathead, bass, bream, and snapper across estuaries, impoundments, and offshore throughout Australian waters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"50mm - 14.2g \/ Black Beauty","offer_id":47867335573739,"sku":"9328768121449","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Ghost Gill Brown","offer_id":47867335606507,"sku":"9328768095733","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Ghost Wakasagi","offer_id":47867335639275,"sku":"9328768095757","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Matte Ayu","offer_id":47867335672043,"sku":"9328768095764","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Muddy Prawn","offer_id":47867335704811,"sku":"9328768095771","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Rock Crab","offer_id":47867335737579,"sku":"9328768121463","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"50mm - 14.2g \/ Silver Wolf","offer_id":47867335770347,"sku":"9328768095795","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SHV50-SW_9905bba6-0525-4204-b6df-a5f39acc732a.jpg?v=1772693931"},{"product_id":"atomic-semi-hardz-vib-40mm-10-6g-soft-vibe-lure","title":"Atomic Semi Hardz Vib 40mm 10.6g Soft Vibe Lure","description":"\u003cp\u003eThe Atomic Semi Hardz Vib 40mm is an innovative soft-body vibration lure that combines the natural feel of soft plastics with the fish-attracting vibration of traditional vibes. This compact lure maintains perfect horizontal balance during the sink, responding instantly to any rod tip movement to create an irresistible action that triggers strikes from both aggressive and finicky feeders. The 40mm profile with 10.6g weight achieves excellent casting distance despite its compact size, while the soft TPE construction provides a lifelike feel that fish hold onto longer, resulting in improved hook-up rates. Extensively tested on species including flathead, snapper, bass, and bream across offshore, impoundment, and estuary applications, this lure has proven its versatility in Australian conditions. The design facilitates slow retrieves with occasional long and purposeful rod lifts to induce tight wobbles, while the slow sink rate allows anglers to work structure methodically. Built with robust heavy-duty internal wire construction and quality hooks, the Semi Hardz Vib delivers the perfect combination of durability and natural presentation that consistently draws fish back for repeat strikes in both fresh and saltwater environments throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Semi Hardz Vib 40mm – Soft Body Vibration Innovation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Horizontal Balance\u003c\/strong\u003e – maintains level sink and responds instantly to rod movements for deadly action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft TPE Construction\u003c\/strong\u003e – lifelike feel encourages fish to hold longer for improved hook-up percentages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlow Sink Rate\u003c\/strong\u003e – allows methodical structure work and extended time in the strike zone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Wire Construction\u003c\/strong\u003e – robust internal framework ensures durability against powerful Australian species\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for versatile applications\u003c\/strong\u003e – targeting flathead, bass, bream, and snapper across estuaries, impoundments, and offshore throughout Australian waters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"40mm - 10.6g \/ Ghost Wakasagi","offer_id":47867340226795,"sku":"9328768095672","price":18.99,"currency_code":"AUD","in_stock":true},{"title":"40mm - 10.6g \/ Matte Ayu","offer_id":47867340259563,"sku":"9328768095689","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SHV40-MA.jpg?v=1772693645"},{"product_id":"atomic-hardz-crank-38mm-deep-diver-hard-body-lure","title":"Atomic Hardz Crank 38mm Deep Diver Hard Body Lure","description":"\u003ctr\u003e\u003ctd\u003e\n\u003ch2\u003eAtomic Hardz Crank 38mm Deep Diver Hard Body Lure\u003c\/h2\u003e\n\u003cp\u003eThe Atomic Hardz Crank 38mm Deep Diver Hard Body Lure is a compact deep-diving crankbait with a tight, aggressive wobble. Durable ABS plastic body with realistic finishes and 3D eyes. Dives quickly to 2-3m on retrieve for targeting deeper structure or suspended fish. Internal rattles create vibration and sound to attract fish in murky or low-light water. Ideal for impoundments, rivers, and estuaries—proven to trigger strikes on steady retrieve, twitch and pause, or trolling.\u003c\/p\u003e\n\u003cp\u003eAtomic Hardz Crank 38mm Deep Diver – compact deep diver crankbait.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e38mm size – compact for targeted presentations\u003c\/li\u003e\n\u003cli\u003eDeep diving lip – reaches 2-3m quickly\u003c\/li\u003e\n\u003cli\u003eTight aggressive wobble – strong action\u003c\/li\u003e\n\u003cli\u003eRealistic finishes + 3D eyes – lifelike appeal\u003c\/li\u003e\n\u003cli\u003eInternal rattles – vibration and sound attraction\u003c\/li\u003e\n\u003cli\u003ePerfect for impoundments, rivers, and estuaries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\u003c\/tr\u003e","brand":"Atomic","offers":[{"title":"38mm \/ Ghost Gill Brown","offer_id":47867356905707,"sku":"9328768068539","price":19.99,"currency_code":"AUD","in_stock":false},{"title":"38mm \/ Gold Wolf","offer_id":47867356938475,"sku":"9328768100789","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ Grey Assassin","offer_id":47867356971243,"sku":"9328768150821","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ Muddy Prawn","offer_id":47867357004011,"sku":"9328768074684","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ Purple Shadow","offer_id":47867357036779,"sku":"9328768074677","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ Rock Crab","offer_id":47867357069547,"sku":"9328768111495","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ Tims Prawn","offer_id":47867357102315,"sku":"9328768091759","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"38mm \/ White Beauty","offer_id":47867357135083,"sku":"9328768153570","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/BCF_288014_ghostgillbrown_hi-res.jpg?v=1772692908"},{"product_id":"atomic-plazos-prong-3in-soft-plastic-lure","title":"Atomic Plazos Prong 3in Soft Plastic Lure","description":"\u003cp\u003eThe Atomic Plazos Prong 3in Soft Plastic Lure is a unique prawn imitation designed in Australia specifically for diverse fishing applications from offshore to estuary environments. This versatile soft plastic features distinctive soft plastic tendrils that wave enticingly in the current when cast and allowed to sink slowly, attracting all manner of fish throughout the water column. At 3 inches, this mid-size prawn provides excellent versatility for targeting diverse species across Australian waters. The Prong can be rigged unweighted for shallow presentations or on heavy jig heads for deeper applications, making it adaptable anywhere you fish. Loaded with naturally derived fish attractant, the lure releases scent into the water at a higher rate whilst the soft and pliable construction enhances natural movement. Extensively used on species from estuaries and dams through to offshore reefs—proven effective on everything from light tackle applications to larger species. The lifelike design can be fished super slow to imitate resting prawns or twitched aggressively like a fleeing prawn escaping predators. Perfect for rigging on jig heads or worm hooks, with weedless rigging options for working snaggy territory without constant hang-ups. An essential soft plastic for Australian anglers seeking versatile prawn imitations with proven effectiveness across saltwater and freshwater fishing applications throughout the country.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Plazos Prong 3in Soft Plastic Lure – Australian-Designed Prawn Imitation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3in Versatile Size\u003c\/strong\u003e – Mid-size prawn profile effective for diverse species across fishing environments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistinctive Tendril Design\u003c\/strong\u003e – Soft plastic tendrils wave enticingly in current for natural attraction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent Infused\u003c\/strong\u003e – Loaded with naturally derived fish attractant for higher scent release rate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Rigging Options\u003c\/strong\u003e – Rig unweighted or on jig heads, including weedless for snaggy territory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Construction\u003c\/strong\u003e – Soft, pliable material won't dry out whilst enhancing natural movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Designed\u003c\/strong\u003e – Created specifically for Australian species and fishing conditions nationwide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"3in \/ Carolina Pumpkin Holograph","offer_id":47867368603883,"sku":"9328768090745","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"3in \/ Electric Chicken","offer_id":47867368636651,"sku":"9960001809846","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"3in \/ Motor Oil Gold","offer_id":47867368669419,"sku":"9960001811757","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"3in \/ Radioactive Rooster","offer_id":47867368702187,"sku":"9328768090820","price":10.99,"currency_code":"AUD","in_stock":false},{"title":"3in \/ Red Pumpkin","offer_id":47867368734955,"sku":"9328768055027","price":10.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/PPR3-CPH.jpg?v=1772693399"},{"product_id":"atomic-flickz-spinning-rod","title":"Atomic Flickz Spinning Rod","description":"\u003cp\u003eThe Atomic Flickz Spinning Rod delivers high-end performance at an accessible price point, making it the perfect choice for both new anglers and experienced fishers chasing value without compromise. At the heart of every Flickz rod is a VTX (Variable Tension X-Weave) Carbon Graphite blank, offering an impressive combination of sensitivity and backbone that allows anglers to detect the lightest bites whilst maintaining the power to steer fish out of heavy structure. Fitted with lightweight Y-frame O-ring guides, each rod casts smoothly and accurately with excellent feedback from tip to handle. The refined actions across the range make them easy to use and ideal for a wide array of light tackle estuary and inshore applications. The comprehensive two-piece range covers everything from Super Ultra-Light to Heavy actions, catering to diverse Australian fishing scenarios whether chasing bream and whiting on the flats, throwing plastics at flathead in the channels, or peppering snags for mangrove jack.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Flickz Spinning – High-Performance Value\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVTX Carbon Graphite Blank Construction\u003c\/strong\u003e – Variable Tension X-Weave technology delivers impressive sensitivity with powerful backbone for steering fish from structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Y-Frame O-Ring Guides\u003c\/strong\u003e – Premium guides ensure smooth, accurate casting with excellent feedback throughout the system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Action Range\u003c\/strong\u003e – Super Ultra-Light to Heavy actions available for diverse estuary and inshore applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo-Piece Portability\u003c\/strong\u003e – Convenient travel design without compromising performance or casting ability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined Easy-Use Actions\u003c\/strong\u003e – Designed for effortless casting and ideal performance across light tackle scenarios\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Value Performance\u003c\/strong\u003e – Australian-designed series delivers high-end performance at an accessible price point\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"5ft 10in 4-6lb 2Pce 2510UL","offer_id":47867390132459,"sku":"9328768177163","price":109.0,"currency_code":"AUD","in_stock":false},{"title":"6ft 10in 10-20lb 2Pce 2610M","offer_id":47867390165227,"sku":"9328768177187","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 10in 15-32lb 2Pce 2610H","offer_id":47867390197995,"sku":"9328768177170","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 9in 2-6lb 2Pce 269SUL","offer_id":47867390230763,"sku":"9328768177224","price":109.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 9in 3-8lb 2Pce 269UL","offer_id":47867390263531,"sku":"9328768177231","price":119.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 9in 4-10lb 2Pce 269L","offer_id":47867390296299,"sku":"9328768177200","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 9in 6-16lb 2Pce 269ML","offer_id":47867390329067,"sku":"9328768177217","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/productHero-SPOTWF-BP90258502-no-colour.jpg?v=1772692492"},{"product_id":"atomic-hardz-vib-rattle-60-58mm-10-4g-hard-vibe-lure","title":"Atomic Hardz Vib Rattle 60 58mm 10.4g Hard Vibe Lure","description":"\u003cp\u003eThe Atomic Hardz Vib Rattle 60 is a meticulously balanced hard-body vibration lure that delivers exceptional performance across multiple retrieve speeds and fishing situations. This versatile 58mm vibe has been precision-engineered to produce a straight and true action straight from the box, displaying a tight wobble at high speeds and a slow seductive meander at slower retrieves—an achievement that makes it incredibly versatile for targeting both active and inactive feeders. The forward-weighted design allows the lure to work effectively on the drop, with a controlled descent that proves deadly for species such as yellowbelly, bass, and estuary perch in freshwater, while offshore anglers will appreciate the tight vibration action that fast retrieves produce for attracting snapper, jewfish, and other predatory fish. The internal rattle chamber adds acoustic attraction that draws fish from distance and triggers aggressive strikes, particularly effective in murky water conditions or when targeting aggressive species. Weighing 10.4g, this lure achieves excellent casting distance while maintaining perfect balance in the water. Built with quality construction and fitted with sharp trebles, this multi-environment lure excels in impoundments, estuaries, and inshore saltwater applications throughout Australian waters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Hardz Vib Rattle 60 – Perfectly Balanced Multi-Speed Vibration Lure\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Balance Engineering\u003c\/strong\u003e – achieves tight wobble at speed and slow meander at low speeds for maximum versatility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForward-Weighted Design\u003c\/strong\u003e – controlled drop action proves deadly for inactive feeders and vertical presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Rattle Chamber\u003c\/strong\u003e – adds acoustic attraction to complement vibration for increased strikes in all conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwims Straight from the Box\u003c\/strong\u003e – no tuning required, simply tie on and cast with confidence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for multi-species fishing\u003c\/strong\u003e – targeting bass, bream, yellowbelly, snapper, jewfish, and barramundi throughout Australian waters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"58mm - 10.4g \/ Ghost Brown Shad","offer_id":47867402944747,"sku":"9328768112379","price":19.99,"currency_code":"AUD","in_stock":false},{"title":"58mm - 10.4g \/ Ghost Gill Brown","offer_id":47867402977515,"sku":"9328768112386","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"58mm - 10.4g \/ Gold Wolf","offer_id":47867403010283,"sku":"9328768112430","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"58mm - 10.4g \/ Muddy Prawn","offer_id":47867403043051,"sku":"9328768112461","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"58mm - 10.4g \/ Silver Wolf","offer_id":47867403075819,"sku":"9328768112485","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"58mm - 10.4g \/ Tims Prawn","offer_id":47867403108587,"sku":"9328768112508","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/HVIB60S-TP.jpg?v=1772693361"},{"product_id":"atomic-hardz-cicada-35mm-hard-body-topwater-lure","title":"Atomic Hardz Cicada 35mm Hard Body Topwater Lure","description":"\u003cp\u003eThe Atomic Hardz Cicada 35mm is a floating surface lure designed to perfectly imitate a stricken cicada that has fallen into the water. This Australian-designed hard body topwater lure features soft lifelike wings that grab at the water surface creating a unique fish-attracting noise and disturbance whilst rolling along the surface. The 35mm profile with 4.3g weight provides excellent castability on light tackle whilst the crawling action leaves a distinct bubble trail on the retrieve identical to a real cicada. Under a slow retrieve the lure rolls along the surface with plenty of pauses triggering explosive strikes from predators. Features realistic body sculpting and available in a range of Australian-specific colour patterns from natural cicada imitations to bright attractor options. The unique surface action works effectively year-round but excels during summer months when cicadas are active and predators are feeding on the surface. Casts like a bullet for exceptional distance whilst maintaining pinpoint accuracy allowing anglers to target structure, snags, and overhanging branches. Perfect for working rivers, creeks, dams, and estuaries with light tackle setups.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Hardz Cicada 35mm – Realistic Cicada Surface Lure\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Compact Size\u003c\/strong\u003e – 4.3g floating topwater\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Lifelike Wings\u003c\/strong\u003e – creates unique fish-attracting noise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRolling Surface Action\u003c\/strong\u003e – distinct bubble trail on retrieve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStricken Cicada Imitation\u003c\/strong\u003e – perfectly imitates fallen insect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Castability\u003c\/strong\u003e – casts like a bullet on light tackle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian-Designed\u003c\/strong\u003e – created for local conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic Colours\u003c\/strong\u003e – natural and bright attractor patterns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSummer Specialist\u003c\/strong\u003e – excels during cicada season\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshwater and Saltwater\u003c\/strong\u003e – effective across Australian environments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"35mm \/ Black Christmas Beetle","offer_id":47867424014571,"sku":"9328768136061","price":20.99,"currency_code":"AUD","in_stock":true},{"title":"35mm \/ Brown Cicada","offer_id":47867424047339,"sku":"9328768135958","price":20.99,"currency_code":"AUD","in_stock":true},{"title":"35mm \/ Full Fur","offer_id":47867424080107,"sku":"9328768154492","price":20.99,"currency_code":"AUD","in_stock":true},{"title":"35mm \/ Fur Bottom Black","offer_id":47867424112875,"sku":"9328768154508","price":20.99,"currency_code":"AUD","in_stock":true},{"title":"35mm \/ Fur Bottom Frog","offer_id":47867424145643,"sku":"9328768154515","price":20.99,"currency_code":"AUD","in_stock":true},{"title":"35mm \/ Snake Green Tiger","offer_id":47867424178411,"sku":"9328768136016","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/Untitled_design_-_2026-03-05T163811.890.png?v=1772692698"},{"product_id":"atomic-arrowz-spinning-rod","title":"Atomic Arrowz Spinning Rod","description":"\u003cp\u003eThe Atomic Arrowz Spinning Rod integrates the most advanced designs with the finest materials including Fuji components and performance-focused full graphite blanks. Designed in Australia for Australian species and anglers, the Arrowz series delivers refinement, precision and exceptional value across diverse applications from ultra-light estuary finesse through to powerful offshore scenarios. The comprehensive range features technique-specific models including Estuary, Offshore, Barra, Skinny Water and specialty Bream configurations, each engineered with the finesse to feel the most subtle of bites whilst providing blank sensitivity and control to effectively work lures across diverse presentations. Ultra-refined fore and rear neoprene grips provide comfortable all-day handling, whilst full graphite construction delivers incredible power, sensitivity and lightness. Combined with the unequalled precision of Fuji O Concept guides and Fuji TCS or DPS reel seats, the Arrowz series offers outstanding value for money with unrivalled performance that has made it a favourite amongst Australian anglers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Arrowz Spinning – Australian-Designed Versatility\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Full Graphite Blank Construction\u003c\/strong\u003e – Performance-focused blanks deliver incredible power, sensitivity and lightness across all applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuji O Concept Guides\u003c\/strong\u003e – Premium guides ensure smooth line management and lasting durability with braided and monofilament lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuji TCS or DPS Reel Seats\u003c\/strong\u003e – Quality reel seats provide secure mounting and enhanced sensitivity through exposed blank sections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Refined Neoprene Grips\u003c\/strong\u003e – Comfortable fore and rear grips provide all-day handling comfort in diverse conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Range Coverage\u003c\/strong\u003e – Estuary, Offshore, Barra, Skinny Water and specialty Bream models available\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutstanding Value Performance\u003c\/strong\u003e – Australian-designed series delivers unrivalled performance and exceptional value for money\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"Barra 6ft 10-16lb 1Pce 60M","offer_id":47867504984299,"sku":"141563","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Barra 6ft 12-25lb 1Pce 60MH","offer_id":47867505017067,"sku":"141564","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Bream Surface 7ft 3-8lb 1Pce 70BS","offer_id":47867505049835,"sku":"141568","price":169.99,"currency_code":"AUD","in_stock":false},{"title":"Bream Surface 7ft 3-8lb 2Pce 70BS","offer_id":47867505082603,"sku":"9328768127250","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Estuary 7ft 3-10lb 1Pce 70UL","offer_id":47867505115371,"sku":"141570","price":169.99,"currency_code":"AUD","in_stock":false},{"title":"Estuary 7ft 3-10lb 2Pce 70UL","offer_id":47867505148139,"sku":"9328768127236","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Estuary 7ft 6-12lb 1Pce 70L","offer_id":47867505180907,"sku":"141569","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Estuary 7ft 6-12lb 2Pce 70L","offer_id":47867505213675,"sku":"9328768127281","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Offshore 7ft 10-25lb 1Pce 70MH","offer_id":47867505246443,"sku":"141567","price":179.99,"currency_code":"AUD","in_stock":true},{"title":"Offshore 7ft 8-16lb 1Pce 70M","offer_id":47867505279211,"sku":"AAS-70M","price":189.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/BP90128270-black.jpg?v=1772692426"},{"product_id":"atomic-real-baitz-soft-plastic-lure-whitebait","title":"Atomic Real Baitz Soft Plastic Lure Whitebait","description":"\u003cp\u003eThe Atomic Real Baitz Soft Plastic Lure Whitebait is an innovative pre-rigged lure designed to emulate the beloved Australian whitebait baitfish with remarkably realistic feel and colour patterns. This game-changing lure features precise anatomical details including lifelike colours and swimming action specific to whitebait—creating an irresistible temptation for hungry predators throughout Australian waters. The Real Baitz lineup excels due to authentic appearance and behaviour that closely mirrors iconic Australian bait species, fooling even the most discerning fish. Perfectly weighted for horizontal sink with downward swimming angle on the drop, the lure can be fished like traditional soft plastics and responds well to rod lifts or slow burns back to the angler. Available in 50mm (3g, 3 per pack) and 75mm (6g, 2 per pack) sizes to match diverse baitfish sizes, with tight wobble and fast tail action that replicates fleeing whitebait movement. Extensively tested on inshore and offshore species—proven effective on everything from inshore predators to offshore reef species throughout Australian waters. The precision-engineered weight distribution ensures long, accurate casts with realistic retrieval that provides the edge needed to land trophy catches. Perfect for targeting species across estuaries, rocks, and offshore environments where whitebait imitations trigger aggressive strikes. As close to real live bait as anglers will find in soft plastic form.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Real Baitz Soft Plastic Lure Whitebait – Pre-Rigged Baitfish Imitation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifelike Whitebait Design\u003c\/strong\u003e – Precise anatomical details with authentic colours and swimming action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Rigged System\u003c\/strong\u003e – Perfectly weighted for horizontal sink with downward swimming angle on drop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Size Options\u003c\/strong\u003e – 50mm (3g) for inshore or 75mm (6g) for larger species and deeper water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTight Wobble Action\u003c\/strong\u003e – Fast tail action with realistic swimming motion mimics fleeing whitebait\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Weight Distribution\u003c\/strong\u003e – Engineered for long, accurate casts with lifelike retrieval\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensively Proven\u003c\/strong\u003e – Tested on diverse inshore and offshore species throughout Australian waters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"50mm \/ Whitebait","offer_id":47867534803179,"sku":"9328768159480","price":15.99,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ Whitebait","offer_id":47867534835947,"sku":"9328768159497","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/Untitled_design_-_2026-03-19T190716.813.png?v=1773911246"},{"product_id":"atomic-plazos-prong-4in-soft-plastic-lure","title":"Atomic Plazos Prong 4in Soft Plastic Lure","description":"\u003cp\u003eThe Atomic Plazos Prong 4in Soft Plastic Lure delivers larger prawn imitation designed in Australia for targeting substantial species from estuaries to offshore environments. This larger profile features the distinctive soft plastic tendrils that wave enticingly in current when cast and allowed to sink slowly, attracting aggressive predators throughout Australian waters. At 4 inches, this size excels when targeting larger species that hunt substantial prey—extensively proven on species including larger estuary predators and offshore reef species. The Prong's versatile design allows rigging unweighted for slow sinking presentations or on heavy jig heads for working deeper water and strong current situations. Loaded with naturally derived fish attractant that releases scent at a higher rate, the soft and pliable construction enhances natural movement whilst remaining durable through multiple fish catches. Perfect for working deeper applications where larger prawn profiles prove more effective, or when targeting trophy-sized specimens that prefer substantial meals. The lifelike design can be fished super slow to imitate resting prawns or twitched aggressively like fleeing prawns—triggering reaction strikes from predatory species. Ideal for rigging on appropriate jig heads or worm hooks, with weedless rigging capabilities for navigating snaggy territory throughout estuaries and offshore structure. An essential larger prawn imitation for serious Australian anglers pursuing trophy fish across diverse saltwater and freshwater environments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Plazos Prong 4in Soft Plastic Lure – Large Australian Prawn Imitation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4in Larger Profile\u003c\/strong\u003e – Substantial prawn size for targeting trophy-sized predatory species\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnticing Tendril Action\u003c\/strong\u003e – Distinctive tendrils wave naturally in current for maximum attraction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Scent Release\u003c\/strong\u003e – Naturally derived fish attractant infused for higher scent dispersion rate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Rigging\u003c\/strong\u003e – Rig unweighted or on heavy jig heads, including weedless options for structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Soft Construction\u003c\/strong\u003e – Won't dry out whilst maintaining soft, pliable feel for natural movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Effectiveness\u003c\/strong\u003e – Extensively tested on larger estuarine and offshore species Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"4in \/ Electric Chicken","offer_id":47867549286635,"sku":"9328768090875","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"4in \/ Ghost Pearl","offer_id":47867549319403,"sku":"9328768090899","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"4in \/ Old Penny","offer_id":47867549352171,"sku":"9328768090912","price":10.99,"currency_code":"AUD","in_stock":true},{"title":"4in \/ Radioactive Rooster","offer_id":47867549384939,"sku":"9328768090943","price":10.99,"currency_code":"AUD","in_stock":false},{"title":"4in \/ Red Pumpkin","offer_id":47867549417707,"sku":"9328768090936","price":10.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/PPR4-ELC.jpg?v=1772693542"},{"product_id":"atomic-trick-bitz-glass-rattles","title":"Atomic Trick Bitz Glass Rattles","description":"\u003cp\u003eAtomic Trick Bitz Glass Rattles are precision-crafted acoustic enhancement accessories designed to add sound attraction to soft plastic presentations. Sound plays an influential role in predatory fish behaviour—from the subtle tail beats of cruising baitfish to the cadence of fleeing schools under attack—and these glass rattles put the power to control acoustic signatures directly in anglers' hands. Each rattle features a pointed end for easy insertion into all types of soft plastics, allowing anglers to quickly add an audible dimension to their favourite lures without complicated rigging. The unique sound profile created by these glass rattles provides a distinctive acoustic footprint that differentiates your soft plastic from others in the water, triggering curiosity and strikes from predatory species. Available in two sizes to accommodate various soft plastic dimensions and fishing applications, these rattles seamlessly integrate into paddle tails, jerk shads, grubs, and other soft bait profiles. The addition of a glass rattle transforms standard soft plastics into multi-sensory attractors, combining visual appeal with audible fish-calling power. Part of Atomic's comprehensive Trick Bitz customisation range, these rattles represent the company's commitment to providing anglers with every advantage needed for success. Perfect for enhancing soft plastic effectiveness in both clear and turbid water conditions throughout Australian freshwater and saltwater environments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Trick Bitz Glass Rattles – Acoustic Enhancement for Soft Plastics\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Size Options\u003c\/strong\u003e – Available in multiple sizes to suit various soft plastic dimensions and applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePointed End Design\u003c\/strong\u003e – Easy insertion into all types of soft plastics without damage or complicated rigging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnique Sound Profile\u003c\/strong\u003e – Distinctive acoustic footprint differentiates your lure and triggers predatory strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Sensory Attraction\u003c\/strong\u003e – Adds audible fish-calling power to visual soft plastic presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e – Effective in both clear and turbid water conditions for enhanced attraction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrick Bitz System\u003c\/strong\u003e – Part of comprehensive lure customisation range for freshwater and saltwater fishing Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"1","offer_id":47867625177323,"sku":"9328768109881","price":6.99,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":47867625210091,"sku":"9328768109898","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/shopping_6caa07c7-f3c6-4013-a816-afa3d78ba479.webp?v=1772694521"},{"product_id":"atomic-flickz-baitcaster-rod","title":"Atomic Flickz Baitcaster Rod","description":"\u003cp\u003eThe Atomic Flickz Baitcaster Rod delivers high-end performance at an accessible price point, making it the perfect choice for both new anglers and experienced fishers chasing value without compromise. At the heart of every Flickz rod is a VTX (Variable Tension X-Weave) Carbon Graphite blank, offering an impressive combination of sensitivity and backbone that allows anglers to detect the lightest bites whilst maintaining the power to steer fish out of heavy structure. Fitted with lightweight Concept O guides, each rod casts smoothly and accurately with excellent feedback from tip to handle. The refined actions across the range make them easy to use and ideal for a wide array of light tackle estuary and inshore applications. Tuned specifically for power and control, the baitcaster models feature a full Duralon bottom grip and perfectly sized foregrip designed for comfort during long sessions. Whether punching lures into heavy timber or working surface presentations, these rods are built for close-quarters precision across Australian waters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Flickz Baitcaster – High-Performance Value\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVTX Carbon Graphite Blank Construction\u003c\/strong\u003e – Variable Tension X-Weave technology delivers impressive sensitivity with powerful backbone for steering fish from structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Concept O Guides\u003c\/strong\u003e – Premium guides ensure smooth, accurate casting with excellent feedback throughout the system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Duralon Bottom Grip\u003c\/strong\u003e – Durable grip material provides comfortable handling during extended fishing sessions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfectly Sized Foregrip\u003c\/strong\u003e – Ergonomic foregrip design enhances comfort and control for close-quarters casting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined Action Range\u003c\/strong\u003e – Easy-to-use actions ideal for diverse light tackle estuary and inshore applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Value Performance\u003c\/strong\u003e – Australian-designed series delivers high-end performance at an accessible price point\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"5ft 9in 4-10lb 2Pce 259L","offer_id":47867626160363,"sku":"9328768177132","price":119.0,"currency_code":"AUD","in_stock":true},{"title":"6ft 4in 6-14lb 2Pce 264ML","offer_id":47867626193131,"sku":"9328768177149","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/productHero-SPOTWF-BP90258474-no-colour.jpg?v=1772692465"},{"product_id":"atomic-trick-bitz-sticky-lead-lure-weights","title":"Atomic Trick Bitz Sticky Lead Lure Weights","description":"\u003cp\u003eAtomic Trick Bitz Sticky Lead Lure Weights are adhesive lead weights that provide tournament-proven lure customisation capabilities for fine-tuning hardbody lure performance. These innovative stick-on weights offer a quick, simple, and effective way to alter lure buoyancy, increase casting distance, and add greater suspend time—key elements that can transform good fishing days into exceptional ones. The addition of sticky weight can turn a floating lure into a suspending lure, a change in buoyancy that produces outstanding results when lures are twitched, paused, and suspended next to snags or in the face of wary yet inquisitive fish. Each pack contains multiple individual weight options, providing fine-tuned control over lure performance modifications. The adhesive backing ensures secure attachment whilst allowing repositioning during experimentation. These weights are effective across the entire spectrum of hardbody lures—from the smallest bream lures through to the biggest barramundi swimbaits and glide baits. The ability to adjust sink rate, running depth, and casting distance on the water transforms a single lure into multiple tools. By strategically placing weights on the belly of hardbodies, anglers can modify diving depth, alter suspension characteristics, and improve casting performance to match specific fishing scenarios. Part of the comprehensive Atomic Trick Bitz customisation system designed to give anglers the tools needed to maximise lure performance throughout Australian fishing applications.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Trick Bitz Sticky Lead – Adhesive Lure Weights for Buoyancy Tuning\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple Weight Options\u003c\/strong\u003e – Various weights per pack for precise lure tuning and customisation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuoyancy Modification\u003c\/strong\u003e – Transform floating lures into suspenders for enhanced snag fishing effectiveness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncreased Casting Distance\u003c\/strong\u003e – Added weight improves casting performance and accuracy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended Suspend Time\u003c\/strong\u003e – Keep lures in the strike zone longer for triggering cautious strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTournament-Proven Design\u003c\/strong\u003e – Used by professional anglers for competitive advantage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Application\u003c\/strong\u003e – Effective from small bream lures to large swimbaits in freshwater and saltwater environments Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"L","offer_id":47867627798763,"sku":"9328768110306","price":8.99,"currency_code":"AUD","in_stock":false},{"title":"S","offer_id":47867627831531,"sku":"9328768110313","price":8.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/TBSL-L.jpg?v=1772694566"},{"product_id":"atomic-arrowz-baitcaster-rod","title":"Atomic Arrowz Baitcaster Rod","description":"\u003cp\u003eThe Atomic Arrowz Baitcaster Rod is an Australian-designed all-rounder built with an advanced 100% graphite blank that combines power, sensitivity, and lightweight performance for precision casting. This single-piece rod excels at casting diving lures, surface presentations, and spinnerbaits with supreme accuracy, making it ideal for targeting structure in both tropical estuaries and freshwater impoundments. Featuring Fuji O-Concept guides for smooth line flow and a Fuji reel seat for secure mounting, the Arrowz delivers responsive handling with low-down power for quick hook sets. Cork full-butt grips provide all-day comfort whilst neoprene fore grips ensure a secure hold in any conditions. A versatile performer that handles everything from finesse presentations to extracting fish from heavy cover across Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAtomic Arrowz Baitcaster Rod – Australian-Designed Precision for Versatile Applications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Graphite Blank\u003c\/strong\u003e – advanced construction delivers lightweight strength with exceptional sensitivity and responsiveness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuji O-Concept Guides\u003c\/strong\u003e – optimised guide placement ensures smooth line flow and improved casting performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuji Reel Seat\u003c\/strong\u003e – secure reel mounting with enhanced sensitivity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCork and Neoprene Grips\u003c\/strong\u003e – full-butt cork with neoprene fore grip delivers comfort and secure handling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle-Piece Design\u003c\/strong\u003e – maximises blank integrity and power transfer for supreme casting accuracy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"6ft 6in 8-16lb 1Pce 66ML","offer_id":47867642839275,"sku":"AAB-66ML","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Barra 6ft 10-16lb 1Pce 60M","offer_id":47867642872043,"sku":"141565","price":169.99,"currency_code":"AUD","in_stock":true},{"title":"Barra 6ft 12-25lb 1Pce 60MH","offer_id":47867642904811,"sku":"141566","price":169.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/shopping_3ebbb893-d873-4426-b3c1-babceb18e236.webp?v=1772692384"},{"product_id":"atomic-hardz-pop-50mm-popper-lure","title":"Atomic Hardz Pop 50mm Popper Lure \u003e\u003c","description":"\u003cp\u003eThe Atomic Hardz Pop 50mm combines subtle popper performance with walk-the-dog versatility engineered for surface feeding estuary fish. Measuring 50mm and weighing 4.3g, this compact floating lure casts like a bullet whilst the unique downturned cupped face produces a subtle bloop when used with traditional popper retrieves without scaring cautious fish like louder larger cup-faced poppers often do. Manufactured from polycarbonate resin providing great body strength, the Pop 50 features translucent painted finishes fish find hard to ignore whilst solid split rings and super sharp black nickel trebles ensure secure hooksets.\u003c\/p\u003e\n\u003cp\u003ePerfect for flats fishing around oyster racks, weed beds, sand flats, and shallow estuary systems, this hybrid lure works as both a popper and stickbait depending on retrieve style. The subtle action proves dynamite on whiting when retrieved fast whilst plenty of pauses trigger strikes from bream. Ideal for bream, bass, whiting, flathead, and perch across rivers, lakes, bays, inlets, and harbours during warmer months when surface lures excel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAtomic Hardz Pop 50mm Popper Lure - Subtle Surface Hybrid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDownturned Cupped Face Design\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- the unique downfacing cup produces subtle bloops on traditional popper retrieves or brilliant walk-the-dog action without alarming surface feeding fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Bullet Casting Performance\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- the 50mm 4.3g profile casts exceptionally well for long distance presentations over flats where accurate casts are necessary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolycarbonate Translucent Construction\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- the durable resin body with translucent painted finishes provides great strength whilst creating realistic presentations fish find irresistible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolid Split Rings and Black Nickel Trebles\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- the quality components ensure secure hooksets whilst the super sharp black nickel hooks improve hook-up rates on surface strikes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"50mm \/ Black Beauty","offer_id":48024783159531,"sku":"9328768151125","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Bumble Bee","offer_id":48024783192299,"sku":"9328768151118","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Ghost Pearl Tiger","offer_id":48024783225067,"sku":"9328768074905","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Gold Wolf","offer_id":48024783257835,"sku":"9328768111693","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Orange Wander","offer_id":48024783290603,"sku":"9328768074943","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Purple Shadow","offer_id":48024783356139,"sku":"9328768078019","price":12.59,"currency_code":"AUD","in_stock":true},{"title":"50mm \/ Yellow Chartreuse","offer_id":48024783388907,"sku":"9328768074967","price":12.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/HPOP50-BB.jpg?v=1774828085"}],"url":"https:\/\/tackleworldbundy.com.au\/collections\/atomic.oembed","provider":"Tackle World Bundaberg","version":"1.0","type":"link"}