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Featuring the renowned Gulp scent formula refined over 30 years of research and development, this water-based gel is infused with UV-reflective additives that increase the visible strike zone underwater whilst releasing powerful bite-triggering taste and scent compounds. The low-viscosity gel rubs easily onto soft plastics, hard body lures, and metal lures, ensuring maximum scent coverage with minimal fuss. 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Big squid are a versatile and effective bait option, with firm flesh that stays on the hook well whilst producing a natural scent trail that attracts a broad range of reef, estuary, and offshore species. The larger squid format allows for whole bait presentation targeting trophy fish, or can be easily cut into strips and heads for versatile rigging options. 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Poddy mullet are a proven bait for flathead, jewfish, tailor, and other coastal predators, offering a substantial whole-fish profile with natural scent and appearance that triggers aggressive strikes. The compact 400g format provides a practical supply for day trips and standard sessions. 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