{"title":"Bassday","description":"\u003ch2\u003eBassday Fishing Lures\u003c\/h2\u003e\u003cp\u003eBassday is a Japanese lure brand renowned for precision-engineered hard body lures with realistic action and premium finishes. Bassday lures are trusted by anglers targeting species in freshwater, estuary and light offshore environments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJapanese-designed hard body lures\u003c\/li\u003e\n\u003cli\u003eRealistic swimming action\u003c\/li\u003e\n\u003cli\u003eHigh-quality finishes and components\u003c\/li\u003e\n\u003cli\u003eFreshwater and estuary fishing\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"bassday-sugapen-58mm-floating-stickbait-lure","title":"Bassday SugaPen 58mm Floating Stickbait Lure","description":"\u003cp\u003eThe Bassday SugaPen 58mm is a uniquely designed walk-the-dog stickbait that combines the best of both surface lure styles. Measuring 58mm and weighing 4.1g, this floating lure features a distinctive slanted cup face that creates subtle splashes like a popper whilst maintaining the darting action of a traditional dog walker. The compact profile and slender body design make it perfect for finesse light tackle applications in estuaries, rivers, and inshore saltwater environments. Its dual-action versatility allows anglers to work it with a classic walk-the-dog retrieve or switch to sharp twitches for popper-style surface commotion, making it highly effective across various water conditions and feeding patterns.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBassday SugaPen 58mm – Versatile Finesse Surface Lure\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Action Design\u003c\/strong\u003e – slanted cup face creates popper-style splashes whilst maintaining walk-the-dog capability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Profile\u003c\/strong\u003e – 58mm length and 4.1g weight ideal for light tackle and finesse presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Tournament Performer\u003c\/strong\u003e – tournament-tested design popular across Australian waters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Retrieve Options\u003c\/strong\u003e – works with classic dog walking, sharp twitches, or steady retrieves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Environment\u003c\/strong\u003e – effective in estuaries, rivers, and impoundments Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bassday","offers":[{"title":"58mm \/ C-137","offer_id":47867357921515,"sku":"4513964715171","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ C-185","offer_id":47867357954283,"sku":"4513964715324","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ C-264FG","offer_id":47867357987051,"sku":"4513964715188","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ C-563","offer_id":47867358019819,"sku":"4513964715287","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ C-582","offer_id":47867358052587,"sku":"4513964715317","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ CT-287","offer_id":47867358085355,"sku":"4513964715201","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ HF-119","offer_id":47867358118123,"sku":"4513964715218","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"58mm \/ MB-16","offer_id":47867358150891,"sku":"4513964715232","price":23.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SP58F-C137.jpg?v=1772694650"},{"product_id":"bassday-sugapen-splash-75mm-popper-lure","title":"Bassday SugaPen Splash 75mm Popper Lure","description":"\u003cp\u003eThe Bassday SugaPen Splash 75mm is an award-winning topwater popper that won Best Hard Lure at the 2023 AFTA Tackle Show. Measuring 75mm and weighing 5.3g, this floating lure features a pronounced concave face that creates captivating splashes and popping sounds whilst the realistic profile mimics a struggling prawn on the surface. Unlike traditional SugaPen models, the Splash is designed primarily as a popper with an emphasis on creating loud surface disturbance to call in predators from a distance. The compact aerodynamic design delivers accurate long-distance casts whilst the quality construction with sharp treble hooks and strong split rings ensures reliable performance in both freshwater and saltwater environments. This lure excels when worked with sharp twitches to create aggressive pops and splashes, making it highly effective for triggering explosive surface strikes in freshwater and saltwater applications.\/p\u0026gt;\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBassday SugaPen Splash 75mm – Award-Winning Topwater Popper\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Design\u003c\/strong\u003e – Best Hard Lure winner at 2023 AFTA Tackle Show\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePronounced Popper Action\u003c\/strong\u003e – concave face creates loud splashes and popping sounds for maximum attraction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic Profile\u003c\/strong\u003e – mimics a struggling prawn on the surface to trigger aggressive strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Precision\u003c\/strong\u003e – 75mm length and 5.3g weight allow accurate long-distance casting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Environment\u003c\/strong\u003e – effective in both freshwater and saltwater applications Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bassday","offers":[{"title":"75mm \/ HF-119","offer_id":47867397308651,"sku":"4513964755016","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-409","offer_id":47867397144811,"sku":"4513964755108","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-135","offer_id":47867397112043,"sku":"4513964755078","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-562","offer_id":47867397177579,"sku":"4513964755122","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-563","offer_id":47867397210347,"sku":"4513964755115","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-66","offer_id":47867397243115,"sku":"4513964755047","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ C-83","offer_id":47867397275883,"sku":"4513964755054","price":21.5,"currency_code":"AUD","in_stock":true},{"title":"75mm \/ HF-298","offer_id":47867397341419,"sku":"4513964755023","price":21.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SPS75-HF119.jpg?v=1772695207"},{"product_id":"bassday-sugapen-70mm-floating-stickbait-lure","title":"Bassday SugaPen 70mm Floating Stickbait Lure","description":"\u003cp\u003eThe Bassday SugaPen 70mm is a tournament-proven walk-the-dog stickbait that delivers dual-action versatility with its distinctive slanted cup face design. Measuring 70mm and weighing 4.3g, this floating lure combines the subtle splash of a popper with the smooth darting action of a traditional dog walker, giving anglers the ability to switch between retrieval styles without changing lures. The slender profile and extended length provide excellent casting distance whilst the cupped face creates subtle surface disturbance that attracts predators from a distance. This model works effectively with classic walk-the-dog retrieves, sharp twitches for aggressive pops, or steady retrieves for a wobbling action, making it highly adaptable to different fishing conditions and feeding patterns in estuaries, rivers, and inshore saltwater environments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBassday SugaPen 70mm – Tournament-Tested Surface Walker\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Action Versatility\u003c\/strong\u003e – slanted cup face creates popper-style action whilst maintaining walk-the-dog capability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Profile\u003c\/strong\u003e – 70mm length and 4.3g weight ideal for light to medium tackle presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTournament Heritage\u003c\/strong\u003e – proven design with multiple tournament wins across Australia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended Casting Range\u003c\/strong\u003e – slender aerodynamic profile delivers exceptional casting distance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Environment\u003c\/strong\u003e – effective in estuaries, rivers, and impoundments Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bassday","offers":[{"title":"70mm \/ C-137","offer_id":47867459698923,"sku":"4513964189163","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ C-185","offer_id":47867459731691,"sku":"4513964189484","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ C-264FG","offer_id":47867459764459,"sku":"4513964189323","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ C-563","offer_id":47867459797227,"sku":"4513964189408","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ C-582","offer_id":47867459829995,"sku":"4513964189477","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ CT-287","offer_id":47867459862763,"sku":"4513964189262","price":26.99,"currency_code":"AUD","in_stock":false},{"title":"70mm \/ HF-119","offer_id":47867459895531,"sku":"4513964189125","price":26.99,"currency_code":"AUD","in_stock":true},{"title":"70mm \/ MB-16","offer_id":47867459928299,"sku":"4513964189231","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SP70F-HF119.jpg?v=1772694935"},{"product_id":"bassday-sugapen-95mm-floating-stickbait-lure","title":"Bassday SugaPen 95mm Floating Stickbait Lure","description":"\u003cp\u003eThe Bassday SugaPen 95mm is an upsized version of the renowned walk-the-dog stickbait designed for targeting larger predators in both inshore and offshore environments. Measuring 95mm and weighing 8.5g, this floating lure maintains the signature turned-down cup face that creates subtle splashes like a popper whilst delivering the smooth darting action of a dog walker. The extended length and wider body profile make this model perfect for medium tackle applications where extra casting distance and a larger presentation are needed to attract aggressive surface feeders. The increased size creates more surface commotion that calls in predators from greater distances, whilst the slender aerodynamic design still delivers excellent casting performance. 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