{"title":"My Lure Box","description":"\u003ch2\u003eMy Lure Box Fishing Lures\u003c\/h2\u003e\u003cp\u003eMy Lure Box is a lure manufacturer created by John Costello, producing innovative lure designs such as the Jack Burner, Barra Burner and Paddle Glides. Built to handle Australian conditions and perfectly suited to local fishing, My Lure Box lures are designed to target aggressive predators in freshwater and estuary systems.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJack Burner, Barra Burner and Paddle Glide lures\u003c\/li\u003e\n\u003cli\u003eDesigned by John Costello\u003c\/li\u003e\n\u003cli\u003eBuilt to handle Australian conditions\u003c\/li\u003e\n\u003cli\u003ePerfect for local freshwater and estuary predators\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"my-lure-box-weedless-rigging-pro-pack","title":"My Lure Box Weedless Rigging Pro Pack","description":"\u003cp\u003eThe My Lure Box Weedless Rigging Pro Pack is a comprehensive rigging solution designed to maximise snag resistance whilst increasing hook-up rates on soft plastic presentations. This professional-grade rigging system features custom-built weedless hooks that are engineered tough for demanding applications, providing superior snag resistance compared to traditional jig heads whilst delivering more natural lure presentation and swimming action. The innovative custom-built underbelly weights position mass low in the lure profile, taking presentations deeper into the fish's confidence-to-strike zone whilst maintaining horizontal swimming posture. The package includes 4X strong single stinger hooks that dramatically increase hook-up rates on any lure—these premium hooks provide the strength needed for serious gamefish whilst the single point design reduces snag potential. The weedless configuration allows anglers to fish structure-rich environments with confidence, working lures through heavy cover, weed beds, timber, and rock without constant hang-ups. This rigging system is specifically designed as replacement rigging for My Lure Box swimbaits including the Jack Burner, but the versatile design works effectively with various soft plastic profiles. The componentry is precisely balanced to optimise swimming and gliding action, ensuring lures perform at their peak. Ideal for anglers targeting structure-oriented species where traditional jig heads result in lost tackle and missed opportunities throughout Australian freshwater and saltwater environments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMy Lure Box Weedless Rigging Pro Pack – Snag-Resistant Custom Rigging System\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Weedless Hooks\u003c\/strong\u003e – Built tough for snag resistance and natural lure presentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderbelly Weight Design\u003c\/strong\u003e – Custom-built weights position lures in the confidence-to-strike zone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4X Strong Stinger Hooks\u003c\/strong\u003e – Innovative single hooks dramatically increase hook-up rates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Swimming Action\u003c\/strong\u003e – More natural presentation compared to traditional jig heads\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructure Fishing Ready\u003c\/strong\u003e – Designed for heavy cover, weed, timber, and rock applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision-Balanced System\u003c\/strong\u003e – Optimised componentry for peak swimming and gliding performance in freshwater and saltwater environments Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Lure Box","offers":[{"title":"160mm","offer_id":47867328987371,"sku":"798156251369","price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/Untitleddesign-2026-03-13T083702.093.png?v=1773355016"},{"product_id":"my-lure-box-jack-burner-soft-plastic-lure","title":"My Lure Box Jack Burner Soft Plastic Lure","description":"\u003cp\u003eThe My Lure Box Jack Burner Soft Plastic Lure is specifically designed for extracting predatory fish from heavy cover in estuary environments. This 85mm model features innovative infinite action tail design with a slender herring-inspired body profile that perfectly mimics Australian baitfish found in creeks and canals. Built with durable PVC material for skip-casting applications, longevity, and the ability to repair or boil to rebuild the bait. Features a weighted and coated EWG hook system with better hook exposure, plus dorsal slit and stinger saddle enhancing action and hook penetration. Each 5-pack includes two lures pre-rigged with EWG and stinger hooks, three spare bodies, and accessories including spare stinger hook, holographic eyes, rigging beads and bands. Includes Pro Tips video for fishing rivers, creeks and canals. Perfect for estuary applications throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMy Lure Box Jack Burner – Heavy Cover Estuary Specialist\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm Slender Profile\u003c\/strong\u003e – Herring-inspired body for Australian creek and canal baitfish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfinite Tail Action\u003c\/strong\u003e – Innovative design creates exceptional movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy Cover Built\u003c\/strong\u003e – Weighted EWG with enhanced hook exposure and stinger system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable PVC Material\u003c\/strong\u003e – Skip-casting capable, repairable by boiling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete 5-Pack System\u003c\/strong\u003e – Two pre-rigged plus three spare bodies with accessories\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro Tips Video\u003c\/strong\u003e – Instructional guide for estuary fishing Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Lure Box","offers":[{"title":"85mm \/ Baby Jack","offer_id":47867344584939,"sku":"798156251062","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Bony Bream","offer_id":47867344617707,"sku":"79815625099711","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Bright Eyes","offer_id":47867344650475,"sku":"798156251017","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Jackpot","offer_id":47867344683243,"sku":"798156251048","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Poddy Mullet","offer_id":47867344716011,"sku":"798156251024","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Runoff Rascal","offer_id":47867344748779,"sku":"798156251000","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Summer Whiting","offer_id":47867344781547,"sku":"798156250997","price":33.99,"currency_code":"AUD","in_stock":true},{"title":"85mm \/ Wheres The Gold","offer_id":47867344814315,"sku":"798156251055","price":33.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/BCF_723374_brighteyes_hi-res.jpg?v=1773353437"},{"product_id":"my-lure-box-sg160-soft-plastic-swimbait-lure","title":"My Lure Box SG160 Soft Plastic Swimbait Lure","description":"\u003cp\u003eThe My Lure Box SG160 is the most responsive true-tail swimbait delivering ultimate bait profile with insanely lifelike action across Australian waters. This refined soft plastic swimbait features a realistic 160mm fish profile designed to fire up pressured fish in dams, rivers, and around reefs. Pre-rigged tough with terminals ready for everything from topwater barramundi, giant flathead, mulloway, and mangrove jack through to deeper presentations. The ultra responsive tail creates swimming action like it has a heartbeat whilst the level fall puts this lure in a class of its own. Unweighted presentations excel for topwater whilst 1\/2oz options prove perfect for live-scoping and mid-water presentations. The 1oz deep-speed setup delivers high-speed retrieves ready for kingfish, mackerel, and other aggressive pelagics. Developed by John Costello as a refined younger brother to the original Soft Glide with enhanced versatility and pure strike power. Available in realistic colour patterns for various water clarity conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMy Lure Box SG160 – Responsive True-Tail Swimbait\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e160mm Versatile Size\u003c\/strong\u003e – realistic fish profile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Responsive Tail\u003c\/strong\u003e – insanely lifelike action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Rigged Tough\u003c\/strong\u003e – terminals ready from packet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnweighted Option\u003c\/strong\u003e – topwater presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1\/2oz Setup\u003c\/strong\u003e – perfect for live-scoping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1oz Deep-Speed\u003c\/strong\u003e – high-speed retrieves for pelagics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLevel Fall Action\u003c\/strong\u003e – class of its own\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJohn Costello Design\u003c\/strong\u003e – 20+ years of refinement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshwater and Saltwater\u003c\/strong\u003e – effective across Australian environments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Lure Box","offers":[{"title":"160mm \/ Bony Bream","offer_id":47867404681451,"sku":"9309003305350","price":49.99,"currency_code":"AUD","in_stock":true},{"title":"160mm \/ Bright Eyes","offer_id":47867404714219,"sku":"9309003305343","price":49.99,"currency_code":"AUD","in_stock":true},{"title":"160mm \/ GC Glitter","offer_id":47867404746987,"sku":"9309003305329","price":49.99,"currency_code":"AUD","in_stock":true},{"title":"160mm \/ Poddy Mullet","offer_id":47867404779755,"sku":"9309003305336","price":49.99,"currency_code":"AUD","in_stock":true},{"title":"160mm \/ Summer Whiting","offer_id":47867404812523,"sku":"9309003305312","price":49.99,"currency_code":"AUD","in_stock":true},{"title":"160mm \/ Wheres The Gold","offer_id":47867404845291,"sku":"9309003305367","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/Untitled_design_-_2026-03-13T082801.053.png?v=1773354654"},{"product_id":"my-lure-box-paddle-glide-245mm-soft-plastic-swimbait-lure","title":"My Lure Box Paddle Glide 245mm Soft Plastic Swimbait Lure","description":"\u003cp\u003eThe My Lure Box Paddle Glide 245mm is the ultimate ready-to-fish swimbait designed for targeting trophy barramundi, Murray cod, and mulloway across Australian waters. This complete swimbait system features three lures with two fully custom rigged setups built tough and perfectly balanced straight from the packet. Comes with two heavy harnesses, a removable 1oz jig, an unweighted Super EWG hook, and variable sink inserts allowing retrieval at every depth and speed including topwater paddling, unweighted slow rolling, suspended glide baiting, deep rolling, trolling, and burning presentations. Developed by John Costello after 20+ years of lure design ensuring proven performance across diverse fishing scenarios. The paddle tail creates strong swimming action whilst adjustable rigging options provide maximum adaptability. Includes spare accessories ready to put every angler in the zone to catch their giant. Available in realistic colour patterns for various water clarity and light conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMy Lure Box Paddle Glide 245mm – Ultimate Rigged Swimbait\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e245mm Trophy Size\u003c\/strong\u003e – three bodies with two fully rigged\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Rigging System\u003c\/strong\u003e – heavy harnesses and hook options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVariable Weight Options\u003c\/strong\u003e – removable 1oz jig and sink inserts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Versatility\u003c\/strong\u003e – topwater to deep presentations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfectly Balanced\u003c\/strong\u003e – ready straight from packet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpare Accessories Included\u003c\/strong\u003e – complete system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20+ Years Development\u003c\/strong\u003e – proven Australian design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshwater and Saltwater\u003c\/strong\u003e – effective across Australian environments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Lure Box","offers":[{"title":"245mm \/ Bright Eyes","offer_id":47867413364971,"sku":"798156250959","price":46.99,"currency_code":"AUD","in_stock":true},{"title":"245mm \/ Jackpot","offer_id":47867413397739,"sku":"798156250966","price":46.99,"currency_code":"AUD","in_stock":true},{"title":"245mm \/ Poddy Mullet","offer_id":47867413430507,"sku":"798156250935","price":46.99,"currency_code":"AUD","in_stock":true},{"title":"245mm \/ Whiting","offer_id":47867413463275,"sku":"798156250911","price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/Untitled_design_-_2026-03-13T082510.779.png?v=1773354422"},{"product_id":"my-lure-box-barra-burner-soft-plastic-lure","title":"My Lure Box Barra Burner Soft Plastic Lure","description":"\u003cp\u003eThe My Lure Box Barra Burner Soft Plastic Lure is the ultimate multi-rigged swimbait system designed for targeting predatory fish in impoundment and estuary environments. This 120mm model comes rigged and ready with three different weight configurations—1oz, 1\/2oz, and unweighted—allowing versatile presentations at any depth and retrieve speed. Features innovative infinite tail action and killer body roll that excels in slow presentations over weed beds, skipped into heavy cover, or rolled deep with extra-strong rigging. Manufactured from durable PVC material for skip-casting capability and longevity. Each 5-pack includes three pre-rigged lures and two spare bodies, plus a custom-cut foam insert for suspending action and an accessories pack offering multiple rigging options. Includes a 30-minute fishing guide video for maximising effectiveness. 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