{"title":"Rapala Crush City Lures","description":"\u003ch2\u003eRapala Crush City Lures\u003c\/h2\u003e\u003cp\u003eRapala Crush City lures are an expanding soft plastic lure range that continues to cement itself as a staple in the fishing industry. Focused on simple, effective designs that work, the Crush City range delivers irresistible action, durability and versatility without overcomplication. Standout lures such as The Jerk and the Freeloader have exploded in popularity, particularly for targeting giant barramundi and bass in freshwater systems, including our local area.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExpanding range of versatile soft plastic lures\u003c\/li\u003e\n\u003cli\u003eFocused on simple designs with proven action\u003c\/li\u003e\n\u003cli\u003eStandout models include The Jerk and the Freeloader\u003c\/li\u003e\n\u003cli\u003eHighly effective for freshwater barra and bass\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"rapala-crush-city-the-suspect-3-75in-soft-plastic-lure","title":"Rapala Crush City The Suspect 3.75in Soft Plastic Lure","description":"\u003cp\u003eThe Rapala Crush City The Suspect 3.75in is a slim-bodied soft plastic baitfish imitation designed to resemble common forage fish found in any water body. This versatile lure features a sleek shape and tight shimmering action when retrieved, making it highly effective for targeting a wide range of predators. Constructed from Super TPE thermoplastic elastomer material with baitfish scent and salt infused directly into the body, it provides exceptional durability whilst initiating strikes from even the wariest fish. The custom-designed forked tail adds movement underwater whilst the realistic body details and scaling create a convincing larger baitfish profile. Smart Injection Technology improves appeal through strategic placement of salt and scent. The supple yet durable material allows for natural swimming action on standard jigheads, weedless hooks, or when paired with jig-spinners. Perfect for applications across estuary, freshwater, and inshore environments throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRapala Crush City The Suspect 3.75in – Versatile Slim-Bodied Baitfish\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlim Baitfish Design\u003c\/strong\u003e – realistic profile mimics natural forage fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTight Shimmering Action\u003c\/strong\u003e – versatile shape produces enticing swimming movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper TPE Construction\u003c\/strong\u003e – supple yet incredibly durable material\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfused Scent and Salt\u003c\/strong\u003e – baitfish attractant infused directly into body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForked Tail Design\u003c\/strong\u003e – custom tail adds underwater movement and action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Injection Technology\u003c\/strong\u003e – strategic placement of attractants for optimal appeal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Swimming Action\u003c\/strong\u003e – supple material creates realistic movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple Rigging Options\u003c\/strong\u003e – effective on jigheads, weedless, or with jig-spinners\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rapala","offers":[{"title":"3.75in \/ Baitfish","offer_id":47867264434411,"sku":"022677380179","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"3.75in \/ Glow Shad","offer_id":47867264467179,"sku":"022677380261","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"3.75in \/ Whitebait","offer_id":47867264499947,"sku":"022677380346","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"3.75in \/ Whiting","offer_id":47867264532715,"sku":"022677380339","price":12.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/sus_w.png?v=1773452324"},{"product_id":"rapala-crush-city-freeloader-5-25in-soft-plastic-lure","title":"Rapala Crush City Freeloader 5.25in Soft Plastic Lure","description":"\u003cp\u003eThe Rapala Crush City Freeloader 5.25in is a versatile shad-style soft plastic featuring tall flat sides and a unique ribbed pin tail that produces an enticing yet subtle quivering action. Developed by Major League Fishing pro Jacob Wheeler, this lure excels as a trailer on spinnerbaits, vibrating jigs, or scrounger heads whilst also being highly effective when paired with jigheads for hover strolling techniques with forward-facing sonar. The slender pin tail ensures lively action with minimal movement whilst the flat sides and nose allow for versatile rigging options. Smart Injection Technology combines custom combinations of colour, flake, salt, and scent that are added precisely where needed for the perfect presentation. The lure can be rigged multiple ways including nose hook, weightless Texas rig, belly-weighted hook, or used as a soft plastic jerkbait that falls with a shimmy. The natural baitfish profile and subtle action make it deadly effective in both clear and stained water conditions across estuary, freshwater, and inshore applications throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRapala Crush City Freeloader 5.25in – Versatile Shad-Style with Quivering Action\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRibbed Pin Tail\u003c\/strong\u003e – produces enticing yet subtle quivering action with minimal movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTall Flat Sides\u003c\/strong\u003e – realistic baitfish profile for enhanced visual appeal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Trailer\u003c\/strong\u003e – deadly effective on spinnerbaits, vibrating jigs, and scrounger heads\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForward-Facing Sonar Compatible\u003c\/strong\u003e – highly effective for hover strolling techniques\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Injection Technology\u003c\/strong\u003e – custom combinations of colour, flake, salt, and scent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple Rigging Options\u003c\/strong\u003e – nose hook, Texas rig, belly-weighted, or jerkbait style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShimmy Fall Action\u003c\/strong\u003e – enticing movement during descent triggers strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTournament Proven\u003c\/strong\u003e – developed by MLF pro Jacob Wheeler for professional-level fishing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rapala","offers":[{"title":"5.25in \/ Albino Pearl","offer_id":47966318887147,"sku":"022677369099","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"5.25in \/ Albino Shad","offer_id":47867279245547,"sku":"022677369105","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"5.25in \/ Gizzard Shad","offer_id":47867279278315,"sku":"022677369150","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"5.25in \/ Green Shad","offer_id":47867279311083,"sku":"022677369143","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"5.25in \/ Sexy Shad","offer_id":47867279343851,"sku":"022677369198","price":12.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/SXSD.png?v=1773451500"},{"product_id":"rapala-crush-city-the-jerk-7in-soft-plastic-lure","title":"Rapala Crush City The Jerk 7in Soft Plastic Lure","description":"\u003cp\u003eThe Rapala Crush City The Jerk 7in is an oversized forked-tail jerk minnow designed for impoundment strolling techniques targeting trophy fish. This larger model is particularly effective for impoundment applications, featuring a unique fork-shaped tail that quivers with minimal rod tip movement whilst the ribbed belly, scaling, and precise details create an imposing baitfish profile. Constructed from Super TPE thermoplastic elastomer material infused with salt and baitfish scent, it offers exceptional stretch, durability, and enhanced appeal for larger predators. The solid-body construction provides maximum buoyancy, causing the lure to float tail-up on the pause for enhanced action and visibility at depth. Smart Injection Technology combines custom combinations of colour, flake, salt, and scent precisely where needed. The super-supple material allows for exceptional darting and twitching action perfect for strolling through mid-water or near the bottom on heavier jigheads. 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This oversized model features thin underbelly legs and a perfectly angled tail that create lifelike movements, deceiving even the wariest fish. Constructed from Super TPE thermoplastic elastomer material infused with shrimp scent, it produces subtle movements whilst providing exceptional durability suitable for aggressive strikes from larger predators. When rigged on a standard jighead, The Imposter hops and darts with rod twitches, creating a seductive swimming action with vibrating appendages. The back slit allows for weedless rigging, enabling anglers to fish deep into snags where predators lurk whilst hiding the hook point. Smart Injection Technology combines custom combinations of colour, flake, salt, and scent precisely where needed. This award-winning design earned Best Soft Lure at the 2023 AFTA trade show. 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Developed by Major League Fishing pro Jacob Wheeler, this oversized model excels as a trailer on larger spinnerbaits, vibrating jigs, or scrounger heads whilst also being highly effective when paired with heavier jigheads for hover strolling techniques with forward-facing sonar. The slender pin tail ensures lively action with minimal movement whilst the flat sides and nose allow for versatile rigging options. Smart Injection Technology combines custom combinations of colour, flake, salt, and scent that are added precisely where needed. The lure can be rigged multiple ways including nose hook, weightless Texas rig, belly-weighted hook, or used as a soft plastic jerkbait that falls with a shimmy. 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