{"product_id":"mmd-flatfish-110mm-soft-plastic-lure","title":"MMD Flatfish 110mm Soft Plastic Lure","description":"\u003cp\u003eThe MMD Flatfish 110mm Soft Plastic Lure is designed to imitate a juvenile flathead in both appearance and behaviour for targeting predatory fish. This 110mm model features a unique lift-and-glide action where the lure kicks off the bottom before gliding back down to rest flat on the sand, mimicking natural flathead movement. Manufactured from tough TPE plastic with realistic colouration and 3D holographic eyes, this lure delivers exceptional visual realism. The internal weighting and inverted paddle tail create an irresistible dance of escape and surrender that triggers strikes from larger predators. Weighing 13.4g, this size provides ideal casting balance whilst maintaining natural action through the retrieve. The Australian-designed profile closely matches juvenile flathead found throughout local waters. Perfect for working sandy bottoms and gravel grounds in impoundment, estuary and offshore environments. The 2-pack provides excellent value for anglers targeting trophy predators throughout Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMMD Flatfish 110mm – Juvenile Flathead Imitation\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e110mm Realistic Profile\u003c\/strong\u003e – Accurately imitates juvenile flathead appearance and behaviour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift-and-Glide Action\u003c\/strong\u003e – Unique movement kicks off bottom before gliding to rest flat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3D Holographic Eyes\u003c\/strong\u003e – Enhanced visual realism attracts predators\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTough TPE Construction\u003c\/strong\u003e – Withstands aggressive strikes from powerful fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e13.4g Balanced Weight\u003c\/strong\u003e – Ideal casting performance with natural action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2-Pack Value\u003c\/strong\u003e – Australian-designed for impoundment, estuary and offshore fishing Australia-wide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MMD","offers":[{"title":"110mm \/ Dark Night","offer_id":47867658600683,"sku":"144403","price":24.99,"currency_code":"AUD","in_stock":true},{"title":"110mm \/ Dusky","offer_id":47867658633451,"sku":"144404","price":24.99,"currency_code":"AUD","in_stock":true},{"title":"110mm \/ Ghost","offer_id":47867658666219,"sku":"144405","price":24.99,"currency_code":"AUD","in_stock":true},{"title":"110mm \/ Sand","offer_id":47867658698987,"sku":"144406","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5822\/6667\/files\/BCF_687409_dusky_hi-res.jpg?v=1773294602","url":"https:\/\/tackleworldbundy.com.au\/products\/mmd-flatfish-110mm-soft-plastic-lure","provider":"Tackle World Bundaberg","version":"1.0","type":"link"}