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My Lure Box
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  • LOCAL KNOWLEDGE YOU
    CAN’T BUY ANYWHERE ELSE

    Decades of on-water experience - real tips, real spots, real results. Get advice from people who fish the same rivers, reefs & lakes you do.

  • STAFF WHO
    ACTUALLY FISH (A LOT)

    Every team member is an angler. No matter your experience level, you get honest, practical, tailored advice from people who live and breathe fishing.

  • WIDE PRODUCT RANGE FOR
    EVERY ANGLER

    Thousands of products, all chosen by anglers who fish. No gimmicks - just the right gear for the right fish.

  • COMMUNITY-FOCUSED &
    PROUDLY BUNDY

    We support local events, clubs, comps and schools - because we’re part of the community, not just another store.
Your Next Starts Here

My Lure Box Fishing Lures

My Lure Box is a lure manufacturer created by John Costello, producing innovative lure designs such as the Jack Burner, Barra Burner and Paddle Glides. Built to handle Australian conditions and perfectly suited to local fishing, My Lure Box lures are designed to target aggressive predators in freshwater and estuary systems.

  • Jack Burner, Barra Burner and Paddle Glide lures
  • Designed by John Costello
  • Built to handle Australian conditions
  • Perfect for local freshwater and estuary predators

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